When you head to a trade show, there are going to be a lot of other exhibits there besides your own. Therefore, it is imperative that you strive to stand out from the competition. In order to do this, your trade show display needs to have a design that focuses on unique, innovative, and special elements. Remember, you have a short timeframe to grab the attention of guests at the event. Here are four things to take into consideration as you are creating your trade show booth.
1. Choose Your Objective
Before you can begin creating your display, you must first determine who exactly your audience is and what your ultimate goal is in drawing their attention to your display. While it probably is clear to you, it may not be so obvious to the attendees of the trade show. Place yourself in their shoes and think about what it would take to get someone to come over to your booth.
2. Don't Go Overboard with Colors
While you don't want to be too bland when it comes to colors on your design, you also don't want to go overboard and have a rainbow! Try to limit the number of colors on your design to two or three. If you use too many colors, your message will get lost in the rainbow of colors. The colors and overall design should compliment your design, not overwhelm it.
3. Take Care When Choosing Your Fonts
When it comes to your design, legibility is key. Some people will be viewing your booth up close, while others will viewing it from a distance; therefore, it is imperative that fonts are clean and easy to read. For that reason, when choosing fonts, consider how they will look in small and large print, because there is a good chance that your design will use both. Generally, cursive and artsy fonts/scripts don't do well for trade show displays, so you should ultimately try to avoid them.
4. Use High-Quality Images
If you are going to be using images on your design, it is a must that you use high-quality, high-resolution images. Your images are going to be enlarged so that they can fit on your design and be seen from a distance, so if they are not of a high-resolution, they will not convert well—in other words, they will be blurry. Not only does this make the image look bad, but it makes you look bad as well. If necessary, hire a professional photographer to take photographs of your products, people using your products, and other images that can be used on your banner.
The four aforementioned tips will help ensure that you design a visually appealing trade show display banner. Once you have the design created, reach out to a trade show display printing service to have it printed.