Providing a bag for your customers once they have completed a retail transaction not only allows you to offer the convenience of easily transporting purchased items from your store to a customer's home, but these shopping bags can also serve as a form of advertising for your company. Designing the perfect shopping bag doesn't have to be challenging, but it does require some careful consideration.
Here are three tips that you need to keep in mind when designing new shopping bags for your company in the future.
1. Make sure your shopping bags are made from durable materials.
If your shopping bags break before customers have a chance to get them home, this could reflect badly on your company as a whole. You don't want a substandard shopping bag to tarnish your company's reputation, so it's important that your bags are constructed using durable materials.
Talk to a printing company like The Bag Ladies about using laminated totes instead of flimsy paper or plastic bags. Laminated materials will provide maximum durability for customers, and allow your shopping bags to withstand the test of time.
2. Create eye-catching graphics.
Since your shopping bags will likely be seen by passersby as customers travel between your retail location and their homes, you want to ensure that your shopping bags can capture the attention of anyone who comes into contact with them.
Taking the time to create an eye-catching graphic will draw attention to your shopping bags in a positive way. When these colorful designs are printed on laminated materials, they will not smear, smudge, or bleed. This allows you to use your shopping bags as a valuable advertising tool in the future.
3. Invest in several sizes of shopping bags.
In order to ensure that your shopping bags can accommodate the needs of your customers, you need to offer a few different sizes. You should maintain consistency when it comes to the design of these bags, so you need to create a graphic that can be shrunk or enlarged without losing its appeal.
Having a versatile graphic on your shopping bags will allow you to offer several different sizes when it comes to bagging the items purchased by your customers.
Designing the perfect shopping bag should be an important task that you devote time and attention to if you want your retail business to succeed. Use laminated materials, create an eye-catching graphic, and offer bags in several sizes to increase the effectiveness of your shopping bags in the future.