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5 Effective Rack Card Design Tips For Photographers

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Running a photography business often relies on consistently acquiring new customers. Along with digital marketing, traditional print marketing is a great way to draw in clients. Rack card printing offers the chance to feature your business on a high quality card that can offer a lot more detail than a simple business card. When designing a rack card, you can use five different elements to help your business stand out among collections of other rack cards.

Featured Photos

As you try to draw new clients in, it's important to showcase the best images of your portfolio. This may leave you tempted to set up a big collage of your best images, but the resulting design can leave your rack card feeling cluttered and crowded.

To make the best impact possible, it's a good idea to stick with one or two main images on the rack card. These images should represent the main themes of your photography business, such as senior photography, child photography, or wedding photography. When the rack card sticks out of a holder, the featured image and your logo will be the first thing that people see. This can help make a huge impact.

Business Keywords

Conveying your business on a rack card requires a little more than just images. By using photography business keywords, you can help your business and the types of photography you create. Choosing three to four keywords for the front of your rack card is ideal for getting the point across.

For example, if you are primarily a wedding photographer, you can use keywords like "Love," "Memories," and "Forever" to reach out to the bride and groom. These words help enhance the photos that you present and can really help connect your business to potential clients. If you're a family photographer, consider words like "Relationships," "Growing," and "Family."

Types of Photography

There are many types of photography locations and it's important to convey what you have available. For example, if you offer a studio setting, then you should list all of these details on your rack card. This includes the size of the studio, available backgrounds, and any studio props you may have available.

If you're an outdoor photographer, then it's a good idea to list some of the more popular locations you use for photo sessions. A bullet-point list is easy to read on a rack card and can include local parks or trails where you shoot images.

QR Codes

Clearly, a single rack card is not enough to showcase your whole portfolio. By adding a QR code to the card, you have the ability to offer a direct link to a digital portfolio. A QR code offers a direct link to a website or video link. By linking your code to a video slide show, you can showcase your best images to a musical montage that can help draw in new clients.

As you update your portfolio, the QR code link can be altered to reflect a new portfolio link. This allows your rack cards to be used for years without the need to update, replace, or print new ones.

Photo Coupons

To help get a better chance of having your card picked up, you can add a coupon to it. By enticing customers with a coupon, you can help open up conversation and potentially book new clients.

Various ideas for the coupon include free photo prints, free sitting fees, or a discounted percentage off of your photo session. By keeping the coupons simple enough, you do not have to worry about applying an expiration date. Without an expiration date, you have the ability to keep the rack cards up for as long as possible without printing new versions.

Take the time to design a rack card that caters to your photography business. It may be a small piece of advertising, but it can go a long way in attracting new customers. For more information, contact a professional printing business, like those found at